Overview

Time is the one thing no one wants to waste — especially on stains that refuse to budge. Our OOH campaign for NEW Vanish Turbo taped directly into this universal frustration by using time as the central creative motif.

Placed within transit environments — platforms, tunnels, concourses and commuter corridors — the work appears at moments when people are acutely aware of lost minutes: waiting, rushing, watching the clock.

Against this backdrop, Vanish Turbo becomes the clear antidote. The message is simple and immediate: faster stain removal means less wasted time. By aligning the product benefit with the lived emotional state of the audience, the campaign feels less like advertising and more like a knowing interruption — a reminder that some chores don’t need to steal any more of your day.

The result is a series of bold, contextually intelligent OOH executions that transform everyday transit frustration into a compelling reason to choose Vanish Turbo over slower alternatives.