Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Graphic OOH campaign concept promoting Bang & Olufsen's new headphone collection.
Overview
The Beoplay H95 doesn’t just let you hear more — it lets you hear everything. So clear, so precise, that even the smallest sounds land with unexpected weight and presence.
This OOH campaign concept takes this truth and turns the volume up visually. By dramatically exaggerating tiny, delicate sounds, we transform them into bold, striking visuals — a pin-drop becomes a seismic event, a flutter becomes a force, a light step becomes a moment of impact.
These overexaggerated visual similes stop people in their tracks, mirroring the way the H95 elevates subtle audio details into immersive experiences.
In the public landscape — where noise competes for attention — this campaign does the opposite. It magnifies the quiet. Each poster becomes a moment of clarity, inviting passersby to imagine a world where nuance is no longer lost and where every detail matters.
Scope of Work
Development of a series of high-impact visual metaphors that dramatise ultra-fine sound details into bold, memorable OOH executions.
01
AI-assisted concept visualisation and image generation used to explore, exaggerate, and refine surreal sound-based metaphors with precision and speed.
02
Establishment of a premium visual language that balances dramatic scale with minimalism, ensuring each execution feels iconic, refined, and true to the Bang & Olufsen brand.
03
Want to see more? Have a look at some of my other projects.
