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Visual identity design for a starting stonemasonry company turning natural stone into beautiful home features.
Overview
Two founders, driven by a deep passion for their craft, established Atilio Stonemasonry. Their unwavering commitment to creating remarkable stone features and monuments set the stage for a business that prides itself on craftsmanship and ambition.
Guided by the ringed patterns in sandstone and the distinctive style of dry-packed sandstone walls, I crafted a compelling visual identity for Atilio Stonemasonry. This identity was designed to not only help them launch successfully but also to build brand awareness and establish a unique market presence, showcasing their one-of-a-kind style.
Months after our initial collaboration, the founders expanded on our work when their budget allowed. They produced branded t-shirts, wine bottles, coasters for client gifts, and hats—further boosting their business and reinforcing their brand.
Scope of Work
Capture observations and insights to generate a brief and guide the creative direction for the project.
01
Create a distinct and accessible identity including a logo, font, colour palate, and composition recommendations.
02
Create a small suite of collateral, including promotional posters and business cards.
03
Want to see more? Have a look at some of my other projects.
